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Jason Ansley | Fractional COO | Leadership Coach

1w ago

I invoice in sats if client desires to pay in BTC (or in some cases a stable coin) in which I then convert to Bitcoin

At the moment re: marketing, I believe relationships are greater than transactions.

So my marketing is subtle and focuses on:

3 C’s of Revenue
Content
Create more than consume

Conversations
Connect more than convey

Clients/Customers
Cultivate More than convert

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As for you feeling overwhelmed; don’t be.

Don’t feel like you HAVE to transact strictly in BTC… 95% of the marketplace isn’t ready for that.

Offer it, encourage it (ie a discount if paid in BTC), support onboarding clients to Bitcoin via education and value add hand holding.

In other words, lead the horse to the water but don’t force its head under water…that’s a good way to get kicked in the teeth!

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Jason Ansley | Fractional COO | Leadership Coach

@Jason Ansley | Fractional COO | Leadership Coach

1w ago

@Kip Ashlynn I forgot to mention in my reply, be careful of all or nothing thinking.

It doesn’t have to be fiat OR BTC…it CAN (and should be at this stage in the adoption curve) fiat AND BTC…not either or

Think both and solutions

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